Celebrity beauty brand Kaja announces partnership with SheaMoisture

K-beauty meets American beauty in ground-breaking collaboration

In a groundbreaking collaboration, celebrity beauty brand Kaja announces partnership with SheaMoisture, the iconic natural hair care and skincare brand. This partnership is set to revolutionize the beauty industry, bringing together the best of both worlds to create a new line of products that combine the innovation of K-beauty with the natural ingredients of SheaMoisture.

Kaja, known for its adorable packaging and sensorial formulas, has gained a loyal following since its launch in 2018. The brand's products are designed to be multi-tasking, multi-benefit, and made-to-play, making them a favorite of beauty enthusiasts around the globe.

SheaMoisture, on the other hand, has been a pioneer in the natural beauty industry for over 20 years. The brand's products are made with sustainably sourced ingredients and are designed to nourish and protect the hair and skin. SheaMoisture's commitment to natural ingredients and social responsibility has made it a beloved brand among consumers who are passionate about healthy beauty.

The Kaja x SheaMoisture collaboration is a testament to the growing demand for products that are both effective and natural. The new line of products will include a range of skincare and hair care products that are formulated with the latest K-beauty technology and SheaMoisture's signature natural ingredients.

The Kaja x SheaMoisture collection launches in September 2023 and will be available at Sephora, Ulta, and other leading beauty retailers.